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Top reasons why your business must be on LinkedIn
14 January 2020

Top reasons why your business must be on LinkedIn

There has been a tremendous rise seen in the integration of social media networks in marketing strategies of many B2B businesses. However, when it comes to social media marketing, businesses instantly think of social media giants such as Facebook and Twitter.

These Networks do have the largest following but when it comes to promoting brands or growing connections, you must be linked with the network specifically designed for building business connections, which is LinkedIn.

 Especially if you are in the B2B space then you shouldn’t wait to incorporate LinkedIn into your social media marketing strategy, if you still haven’t included it then here are the top 5 reason why you must do it.

  • Improve SERPs:

LinkedIn is not only able to help you grow connections but it also helps in improving search engine ranking of your company page. You can do it by updating your LinkedIn page on a regular basis by posting freshly brewed content for your connections.

Google ranks LinkedIn company pages and posts highly in the search engine results pages, so adding updates to your company page and optimizing posts for SEO helps to improve your performance in the search results pages. Here are three tips that you can follow to do so:

  • Include relevant keywords
  • Placing a link of your company page on your website
  • Sharing relevant and fresh content
  • Effective platform for lead generation:

Use of LinkedIn is not only limited to improving your social media presence but it is also a perfect tool for generating quality leads.  According to a previous study conducted by Hubspot, LinkedIn results in higher lead generation than other social media networks.

There are a variety of ways to generate leads through LinkedIn:

  • Produce quality and fresh content
  • Use clear calls to action
  • Add a custom banner to your company page
  • Build better relationships:

Being a business professional you can’t ignore the power and importance of building relationships with clients and LinkedIn is all about creating and sustaining good business relationships.

You can use your LinkedIn business page to extend your network and reach to potential customers. As well as posting on your own company’s page, you should join groups that are related to your industry and spend some time looking at the level of participation and conversations.

  • Reinforces Your Brand

LinkedIn allows you to ensure that your clients and potential clients find the exact information you want them to see. When you get involved with online groups and discussions, you can effectively manage and build your online reputation. This helps in portraying a positive image of your brand to your clients and prospects.

  • Effective way for content distribution:

As a key channel for professional content distribution, there’s no more effective network for establishing yourself or your brand as a leader in your industry.

Sharing your content on LinkedIn gets it in front of your current connections and followers; and using LinkedIn advertising extends its reach even further by allowing you to target your distribution to industry influencers and potential clients.

LinkedIn is a worthwhile investment to be made for your business. It is an invaluable addition to your marketing strategies. It is the one platform that gives you all the information you need to know about your client and network - so you might as well use it.

 

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